ceshi

This is the core R computer lab material for week 1 of STM1001. It covers R coding fundamentals. Last updated 17 June 2024.

Analisis de decisiones

I conducted an in-depth analysis of smart device usage data for Bellabeat, focusing on user engagement and activity patterns. Using advanced data analytics techniques, I identified key trends and insights to inform Bellabeat’s marketing strategy. The study highlighted opportunities for product integration, feature visibility, and user incentives, which can drive increased usage and customer satisfaction. This work demonstrates my proficiency in R and Excel, showcasing my ability to leverage these tools for comprehensive data analysis and impactful business recommendations.