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Portfolio Project Cyclist Trips Q1
This project analysis was performed by Anthony in the beginning of June from his Coursera Google Analytics Certification. The data is from Coursera and the study is performed to understand the properties of cyclists who purchase the membership.
For clarity, a Customer is a person who purchases a single-day pass, whereas a Subscriber purchases an annual membership.
For simplicity, the analysis was conducted in the first quarter (Q1) of 2019 and 2020.
The process aims to develop better marketing strategies to convince Customers to enroll in the membership and become Subscribers by identifying trends within historical Cyclist data in Chicago.