This data report presents an analysis of a marketing dataset from a Portuguese banking institution's direct marketing campaigns. The dataset focuses on phone-based marketing efforts aimed at promoting term deposits to clients. The primary objective is to develop a predictive classification model that determines whether a client will subscribe to a term deposit (binary outcome: 'yes' or 'no'). The campaigns often required multiple contacts with the same client to achieve successful conversions, making this a complex customer behavior prediction problem."

Module 1

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