Tutorial on overlay analysis in R with vector data for IA 210 at Lafayette College

This is a project created for Coursera "Reproducible Research". It uses NOAA Storm database to access how severe weather events affect human health and local economies.

Analyzing smart device data to unlock global growth for Bellabeat. This case study reveals that standard "step-counting" goals fail to engage 72% of users. Using SQL and R, I identify a massive "Low Activity" market opportunity and propose the "Active Companion" strategy: a pivot from passive tracking to AI-driven, personalized motivation that prioritizes efficiency over volume.