This analysis examines behavioural and financial patterns across 250,000 customers in the Business Banking Group's April 2026 portfolio. Five analytical techniques — Exploratory Data Analysis (EDA), Data Visualisation, Hypothesis Testing, Correlation Analysis, and Logistic Regression — are applied to a 26-variable dataset spanning digital engagement, transaction volumes, credit ratings, and deposit balances.

Criação e Manipulação de dados usando pyplot e ferramentas nativas do rstudio.

Gifting Habits & Consumer Insights: A Data Analytics Study EMBA31 Take-Home Examination — Data Analytics