Explore how age, income, and household size shape purchasing behavior! This report uses visualizations to reveal which groups buy more, spend more, and show varied spending patterns.

This project demonstartes how to automate retrieval of mitochondrial CO1 gene sequences from NCBI for a chosen organism using R and the “ape” package.

Three exploratory visualizations revealing customer shopping patterns: • Day vs Night shopping preferences across product categories • Private label brand performance and customer loyalty • First-purchase value as a predictor of customer lifetime value

Simple game made for a project