Explore how age, income, and household size shape purchasing behavior! This report uses visualizations to reveal which groups buy more, spend more, and show varied spending patterns.

This is my first R Markdown file, created during my Master’s while learning R. The document showcases a variety of features I explored for the first time: formatted text and font styles, bullet points for organized content, images, hyperlinks, and even mathematical computations rendered dynamically with R code. Combining all these elements in a reproducible report was exciting and gave me confidence to further explore R Markdown and Shiny for interactive and professional data presentations.