The Cyclistic Bike-Share Case Study is a capstone project as a non requirement for the completion of the Coursera Google Data Analytics Professional Certificate. It simulates a real-world business scenario with the marketing analyst team at Cyclistic," a fictional bike-share company based in Chicago. The director of marketing believes the company’s future success depends on maximizing the number of annual memberships. He therefore, wants to understand how casual riders and annual members use Cyclistic bikes differently.