Nowadays, investors use social media as part of their input to make investment decisions. This behavior is examined and confirmed by numerous studies. In addition, Reddit’s r/wallstreetbet forum initiated the notorious “meme stock” frenzy in early 2021 to combat Wall Street investment firms. These factors made it intriguing to investigate the relationship between Reddit’s r/wallstreetbet forum and the stock market.

This research study investigates the profitability of employing the conventional on-demand service model compared to the novel active service model in a casual dining context.