The present analysis explores the comparative distributions of Dunkin’ Donuts and Starbucks in eastern Massachusetts. It pulls income and demographic data from Social Explorer and location data from the Google Places API radar searches. The MA shapefile was loaded here. Mapping both franchises in the six counties around Boston revealed that there are many more Dunkin’ Donuts than Starbucks locations in eastern Massachusetts. Additionally, the two franchises have different geographic distributions and appear to cater to different clientele, both spatially and economically. Starbucks are more densely distributed in cities and located in areas with higher median incomes. Dunkin’ Donuts are more densely distributed in the suburbs, and located in areas with lower median incomes.

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