Bellabeat is a successful small company, a high-tech manufacturer of health-focused products for women with a potential to become a larger player in the global smart device market. I am a junior data analyst working in the marketing analytics team at Bellabeat. In order to answer the key business questions, uncover key insights, pattern and trends on the Bellabeat’s products that will help guide marketing strategy for the company.

Cyclistic, a bike-share company based in Chicago. This is a R report that shows the distinctions in the utilisation patterns of Cyclistic bikes between casual riders and annual members. I am a junior data analyst working in the marketing analyst team at Cyclistic and this project is to guide the design of marketing strategies aimed at converting casual riders into annual members through the use of digital media.