This project demonstrates how to use A/B testing to determine the efficiency of a treatment(Online ads redirecting to Hotel Bookings Site) in generating additional bookings through the Hotel Website. The marketing team introduced a marketing campaign and spent some money to improve bookings. I want to know if the campaign was a success and to what extent it resulted in a return in advertisement expenditure.

This is a fixed effects regression analysis on panel data. The data is from a randomized control trial aimed at increasing voter turnout. I want to investigate the effect of intervention on voter turnout for different towns.