As a Junior Analyst working on the marketing analyst team at Bellabeat, I’ve been asked to analyze the smart device fitness data of users to gain insights into how they’re using their devices. The insights discovered will guide in developing a marketing strategy for the company. My task also includes focusing on one of Bellabeat’s products. Urška Sršen, cofounder and Chief Creative Officer of Bellabeat believes that analyzing the data will unlock new growth opportunities for the company.