Bellabeat is a high-tech manufacturer of health-focused Smart products for women. They develop beautifully designed technology that informs and inspires women around the world. Collecting data on activity, sleep, stress, and reproductive health has allowed Bellabeat to empower women with knowledge about their health and habits. Bellabeat was founded in 2013 by Urška Sršen and Sando Mur and has grown since then, positioning itself rapidly as a technology-driven wellness company for women.