Kira Plastinina's brand Sales and Marketing team would like to understand their customer's behavior from data that they have collected over the past year. Required to learn the characteristics of customer groups of Kira Plastinina and perform clustering stating insights drawn from your analysis and visualizations.

A Kenyan entrepreneur has created an online cryptography course and would want to advertise it on her blog. She currently targets audiences originating from various countries. In the past, she ran ads to advertise a related course on the same blog and collected data in the process. She would now like to employ your services as a Data Science Consultant to create a solution that would allow her to determine whether ads targeted to audiences of certain characteristics i.e. city, male country, ad topic, etc. would click on her ads. Ceate a prediction model that more accurately predicts whether a user will click an Ad.