This report demonstrates data manipulation and analysis using R's tidyverse and purrr packages. The lab covers: • Importing and combining multiple CSV files • Data cleaning and transformation using map functions • Factor variable manipulation and summarization • Creating custom functions for data processing • Working with list data from the repurrrsive package • Data visualization with ggplot2

Three exploratory visualizations revealing customer shopping patterns: • Day vs Night shopping preferences across product categories • Private label brand performance and customer loyalty • First-purchase value as a predictor of customer lifetime value

A self introduction done in R markdown as HTML document