Assess CRM/TRM non-brand demand and match-type quality to design an intent-based Ad Grants structure with strong negative keyword controls.

Quarto HTML report for Module 05. Demonstrates gt and gtExtras tables using TRI (MSDM CEP) Google Ads data, with formatting, annotations, and brief reflection.

Reflection on in-depth literate programming using Quarto, including HTML formatting features, publishing, and document organization.