The firm always wants to better understand their available client data to effectively target successful customers. The marketing team wanted to understand which marketing segment is the most effective.

This is an Exploratory Data Analysis for a website. The company is a leading online career platform that helps people navigate their entire career journey, from career advice to job applications.

The company wanted to calculate Customer Lifetime Value to understand how much customers will spend in their lifetime. They wanted to determine how much their customers are worth overall, and which types of customers bring them the most value. The project started with creating customer cohorts and then calculating LTV for each cohort.

This is a Marketing Analytics project for the PPC team. The team wanted to build a new advertising campaign featuring the best products but didn't know which products will be best to highlight. Datasets included the website's traffic and product order history. The report links to the actual R studio code used in data analysis to figure out the top brands most effective to highlight in PPC ads.