This project is the capstone assignment for the Google Data Analytics Professional Certificate program. The program prepares participants for a career in data analytics with training focused on key analytical skills (data cleaning, analysis, and visualization) and tools (Excel, SQL, R Programming, Tableau). This project will analyze publicly available datasets, provided by the course, for a bikeshare program based in Chicago.

This project is the capstone assignment for the [Google Data Analytics Professional Certificate](https://www.coursera.org/professional-certificates/google-data-analytics) program. The program prepares participants for a career in data analytics with training focused on key analytical skills (data cleaning, analysis, and visualization) and tools (Excel, SQL, R Programming, Tableau). We'll be investigating data sets of FitBit usage to make high-level marketing recommendations for Bellabeat---a high-tech company that manufactures health-focused smart products.