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dodsonhuang

Dodson Huang

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Bellabeat Case Study
Bellabeat, a high-tech company that manufactures health-focused smart products. By collecting data on their users, they want to design more powerful technology that informs and inspires women around the world. Therefore, the company focus on analyzing previous product usage information in order to gain user insights and the marketing strategy. In the end, Bellabeat can become a potential player in the global smart device market.