The AJA Analytics team was contracted by Budweiser Breweries to assist with a preliminary data gathering, analysis and exploration for the company’s planned New Brewery Project. The goal of this initiative is to assess the beer and brewery market data, identify trends and advice on opportunities to monetize the findings. It is known that there is a growing interest in specialized beer strengths and flavors. These emerging trends, coupled with other economic factors make this initiative a very promising investment. We recommend expanding in under-served markets and embarking on a robust marketing strategy targeting key growth areas, guided by a data-driven effort to improve sales and increase revenue.