Final case study for obtaining the Google Data Analytics Certification, based on the 6-step framework from Google for data analytics: Ask, Prepare, Process, Analyze, Share, and Act. Tasks involved in the project: Data cleaning using R Data transformation using R Data visualization using R

This case study represents the capstone project of the Google Data Analytics Professional Certificate on Coursera. Cyclistic is a fictional company related to a bike-share business. It wants to improve its profit by becoming the most of its clients in annual memberships. The goal of the analysis is to decide the best paths to get this improvement in the gains.