An EDA for Targeted Marketing Spend Q4 2022 for Families with & without Children. The analysis focuses on the largest booking-channel market segment for Resort and City Hotel bookings, specifically Online Travel Agency Bookings for families with and without children(0 to 3 or more children). The Goal of the analysis is determine Q4 2022 marketing spend regarding these families using lead time as a means for determining when to target booking promotions.

Dashboard made using R markdown and output with flexdashboard package. Includes multiple pages and language engines. Also, it serves as an example framework for future dashboards with comments in the code chunks that are not displayed in the output.

Visual plot of body mass to flipper length by penguin species