In my prior experience, I worked in the marketing & analytics team. I helped brands/clients like Footlocker, Macy’s with large scale marketing campaigns, strategic & creative direction, budget planning, ad optimization and reporting, and technology integration with the sole aim of driving awareness and online sales of products on their eCommerce platforms. In this Vignette, I am working on a sample sales record that you’d get from a typical eCommerce site to identify the most loyal customers using the RFM method.

In my prior experience, I worked in the marketing & analytics team. I helped brands/clients like Footlocker, Macy’s with large scale marketing campaigns, strategic & creative direction, budget planning, ad optimization and reporting, and technology integration with the sole aim of driving awareness and online sales of products on their eCommerce platforms. In this Vignette, I am working on a sample sales record that you’d get from a typical eCommerce site to identify the most loyal customers using the RFM method.