Second, your objective is to investigate how different iterations of the website (mobile and desktop) and variations in background color (dark, light and grey) might impact customer buy rate. At the same time, you consider age and gender as potential issues as farsightedness typically manifests after the age of 40, and there are indications of gender-specific trends in farsightedness.

La regresión lineal es una técnica estadística ampliamente utilizada que permite modelar y analizar la relación entre una variable dependiente y una o más variables independientes. En su forma más simple, asume una relación lineal entre estas variables y busca encontrar la mejor línea recta que se ajuste a los datos observados.

You will be using a dataset and a given scenario to answer a series of questions. Make sure to include research questions, hypotheses, codes and interpretations, and a complete summary of your analysis. An eyewear company is contemplating expanding its market reach through a digital lens, particularly focusing on its convex lenses division. As part of this initiative, the company has launched a website dedicated to its farsighted glasses, with versions optimized for both desktop and mobile platforms. Additionally, the company is implementing an email marketing campaign to attract potential customers. Your task is to offer strategic recommendations to aid the company in this endeavor.