This is the final capstone project that I submitted for the Google Career Certification in Data Analytics. In it I work to demonstrate my ability to handle real-life scenarios as a junior data analyst. In this hypothetical scenario I am a junior data analyst working in the marketing analyst team at Cyclistic, a bike-share company in Chicago. The director of marketing believes the company’s future success depends on maximizing the number of annual memberships. Therefore, my team wants to understand how casual riders and annual members use Cyclistic bikes differently. From the insights gained, the team will design a new marketing strategy to convert casual riders into annual members. Following the structure of the certification program, I will utilize Google’s data analysis process known as APPASA (Ask, Prepare, Process, Analyze, Share, and Act) in order to methodically work through the case study and provide data-driven recommendations that answer the business task.