Unsupervised ML

A Kenyan entrepreneur has created an online cryptography course and would want to advertise it on her blog. She currently targets audiences originating from various countries. In the past, she ran ads to advertise a related course on the same blog and collected data in the process. She would now like to employ your services as a Data Science Consultant to create a solution that would allow her to determine whether ads targeted to audiences of certain characteristics i.e. city, male country, ad topic, etc. would click on her ads. We are to carry out an analysis on whether a user will click an Ad. We are to perform Exploratory Data Analysis on the data : Univariate, Bivariate and Multivariate analysis.