This case study addresses the desire for the future growth of the fictional company, Cyclistic, a bike-share company launched in 2016 and based in Chicago. And, like most bike-sharing programs, the geo-tracked bicycles can be unlocked from one docking station and returned to any other docking station within their system of use at any time. This analyst has been tasked as a junior data analyst working with Cyclistic’s in-house marketing analyst team currently working on the company's future success.