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simwel

Simon Weller

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Forecasting Customer Service Demand in Local Government
City of Melbourne’s population is set to grow beyond 250,000 by 2037 placing increased pressure on local council services. Actual population data was combined with population forecast data for each suburb within the municipality to create population timeline from 2014 to 2037. This was combined with service request volumes for a small subset of council services (7 service categories) from 2014-2017. The combined data set was used to forecast future service request volumes by suburb to 2037. This analysis used a very small proportion of total annual council service requests, and a significant number of requests were unusable because suburb was not recorded. Nevertheless, the forecast shows an almost three-fold increase in service request demand with the greatest growth in the Melbourne central business district. This project serves as a proof of concept for long-range forecasting of customer service demand once a complete catalogue of service request types becomes available.