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sungjin6850

Sungjin Kim

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Session27_Wrap-up
Session 24&25_Using Experiments to Optimize the Marketing Mix
Syllabus
Session 22&23_Marketing Mix Models
Session21_MP4: All Resources Are Limited
Session20_Bass Model
Session17_18_Conjoint Analysis
Session15_16_Survey Design & Factor Analysis
Session14_All Competitors React
Session12_Logistic Regression
Syllabus
Session 11_RFM Analysis
Session10_MP2 All Customers Change
Session 8_Perceptual Map for Positioning
Session 7_Discriminant Analysis for Targeting
Session6_Cluster Analysis for Segmentation
Session5_MP1: All Customers Differ
Session4 R Basic_3
Session3 R Basic_2
Session2 R Basic_1
Session1 Introduction to Marketing Analytics
MKT 410 Syllabus