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Travis Kassab

Recently Published

Measure UX and track product imrovement with Usability Testing
Identify target users with K Means Clustering
Price Optimization Strategies with Van Westendorp’s PSM & Extension
Define Major Product Dimensions with Exploratory Factor Analysis
Optimize Product Design with Choice-Based Conjoint Analysis
Feature Prioritization with Max Diff
App Usability Optimization with Multiple Linear Regression
Data Science for UX, CX, & PM
Segment the Market into Niche User Groups with K Means Clustering
NLP Web App
Human Activity Classification: Biometric ML Project
Biometric data was collected for the “Qualitative Activity Recognition of Weight Lifting Exercises”, a human-factors research paper in cooperation with the ACM and SIGCHI. The goal of this research study is to develop a machine learning algorithm that can classify how well a dumbbell curl is being performed.
Multivariate Modeling: Bayesian and Frequentist Methods
The following report was produced as a capstone project for a 6-month statistics and data science course. This report utilizes both Bayesian and Frequentist methodologies for statistical inference and linear regression.