Cyclistics: The uphill battle to convert casual users to members. This R notebook is an analysis combined with visualization and recommendations/conclusions regarding the sample Cyclistics data set and scenario of attempting to convert the fictional firm's casual users into full-time members. The book keeps code intact to demonstrate work and contains a section detailing conclusions, interesting data observations, and recommendations. Context is also given for the greater issue noting that this sample case study primarily attempted to answer one key question.