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Research design on the profitability of Virtual Try-on Technology on YSL’s lipstick sales
In this paper, we designed an experimental research to anwser three questions:
1. Compared to on-line shopping without VTO, is mean sales of lipsticks higher in on-line shopping with VTO?
2. Compared to the difference in mean sales of lipsticks between shopping with and without VTO in customers older than 30, is the difference higher in customers younger than 30?
3. Compared to the difference in mean sales of lipsticks between shopping with and without VTO in best-seller products, is the difference higher in miscellaneous products?